Plan Shop Cook Enjoy!
Healthy eating begins at the grocery store. It’s where most consumers purchase much of their food. Yet this is also where they are faced with a multitude of choices. This year’s
Nutrition Month Campaign – Best Food Forward: Plan Shop Cook Enjoy! – is dedicated to serving up practical advice on navigating the grocery store from dietitians, the food and
nutrition experts.
HOW DO CANADIANS PLAN, SHOP AND COOK?
Dietitians of Canada conducted an Ipsos Reid poll in the Spring, 2012. More than 2000 adults across Canada were surveyed online about their grocery shopping habits and
they told us that:
• 63% of Canadians struggle with making healthier food choices in the grocery store at least half the time they shop; more than one third struggle at least
75% of the time.
• 37% plan meals in advance.
• 67% of Canadians prepare a grocery list before going shopping for food; that is, they always or very often write a list.
• 52% of Canadians always or very often read the nutrition label on a food before purchasing. Only 11% rarely or never read labels.
• 58% of Canadians report that they always or very often cook a balanced meal for themselves or their family.
Take a look at the grocery store through a consumer’s eye…
Overwhelmed by towering aisles of packaged food products juxtaposed with vast sections of fresh food choices.
Teased to try something new, but finding comfort in familiar choices.
Tempted by the aroma of the bakery treats and the convenience of deli counter ready-to-eat meals.
Checking prices.
Deciphering food labels.
Determined to make the best choice in the extensive selection throughout every aisle of the store.
Dietitians have unique knowledge of food and nutrition needed to provide Canadian consumers with practical advice they need to put healthier food in their grocery cart.
The Dietitians of Canada have put together a campaign of practical ideas on how to plan, shop and cook. Check their website for daily ideas or follow our Twitter feed for helpful tips.
